Let the BOU work for YOU . . on social media
Do you care about your research?
Do you want your latest paper to reach the widest possible audience?
Of course you do! So read on . . .
BOU promotes ornithology on Twitter
The BOU is the most active ornithology account on Twitter (@IBIS_journal) (table 1). Unlike other ornithology accounts we promote not only papers from our own journal, IBIS, but all ornithology papers we come across from all journals. If we see it, we promote it. The BOU is here to work for ornithology, and that includes you.
Table 1. Different ornithology Twitter accounts tweeting journal content (23 Jun 16)
In 2014 the BOU introduced the #ornithology tag on Twitter. The take up from other key ornithology accounts was immediate which soon saw many individuals using the #ornithology tag too for all their avian science tweets. The use of the #ornithology tag continues to grow (table 2).
Table 2. Summary of #ornithology usage, 2014 and 2015
In 2015 the BOU accounted for around 50% of content using the #ornithology tag on Twitter.
All this ornithology output means that we have an active and dynamic #ornithology community on Twitter. Tag us (@IBIS_journal) in your tweet if you want us to promote your work.
Our top three #ornithology tweets from 2015
View and share on Twitter Reached a potential audience of 512,934
Links to Walker, W.A., Fitzgerald, S.M. & Collins, P.W. 2015. Stomach contents of seven Short-tailed Albatross Phoebastra albatrus in the eastern North Pacific and Bering Sea. Marine Ornithology 43: 169–172.
View and share on Twitter Reached a potential audience of 302,300
Links to BBC news story: The bird that’s more valuable than ivory
View and share on Twitter Reached a potential audience of 218,818
Links to this theatlantic.com article: Why Birds Can Sleep on Branches and Not Fall Off
BOU promotes ornithology on Facebook
Facebook works very differently to Twitter. It is more passive and not as dynamic or immediate. It still delivers a significant audience for ornithology content and all of our original tweets are cross-posted to Facebook.
Our top two ornithology Facebook posts from 2015
View and share on Facebook Reached a potential audience of 29,176
Links to Di Vittorio, M., Ciaccio, A., Greci, S. & Luiselli, L. 2015. Ecological Modelling of the Distribution of the Lanner Falcon Falco biarmicus feldeggii in Sicily at Two Spatial Scales. Ardeola 62:81-94.
View and share on Facebook Reached a potential audience of 14,285
Links to this Science article: How birds got their beaks
Find us on . . .
More social media blogs and content from the BOU
Twitter #masterclass 1 – #hashtags and retweets
Twitter #masterclass 2 – stop using auto-generated tweets
Twitter #masterclass 3 – editing and structuring your tweets
Twitter #masterclass 4 – organise your incoming tweets
Twitter #masterclass 5 – content is everything
Twitter #masterclass 6 – #hashtag best practice
Twitter #masterclass 7 – using images – best practice
Twitter #masterclass 8 – conference tweeting (for delegates, presenters and organisers)
Twitter #masterclass 9 – Twitter basics 1: terminology
Twitter #masterclass 10 – Twitter basics 2: replying to tweets
Twitter #masterclass 11 – Twitter basics 3: replying to tweets
Presentations from the BOU’s ‘social media in ornithology’ workshop at #EOU2015
Making social media and the web work for you
Social media is relevant to your research
The benefits of blogging about your research
What is Altmetric?
What do you mean you ‘don’t know how to optimize your paper for SEO?!
Twitter – building an online ornithological community
The global ornithological online community
Ornithological Twitterati, Tweetie-pies and #birdieluv
About the author
Steve Dudley, the BOU’s Senior Administrator of 19 years, is responsible for social media and communications.
More social media articles by Steve
Blog posts express the views of the individual author(s) and not those of the BOU.
Blog with #theBOUblog
If you want to write about your research in #theBOUblog, then please see here.